Welcome to another edition of the Aesthetician Coach Blog.
Are you ready to boost your revenue this season with high-ticket fall & winter skincare treatments? We are discussing fall and winter skincare treatments and packages to boost your revenue and keep your books full this season. Can you believe it’s almost fall? I’m ready for it! It’s been a hot summer here in Tennessee.
Fall is my favorite season and fall and winter are typically the busiest season for skincare too! Everyone is trying to correct the damage caused by summer time.
So we are seeing a lot of dry/damaged skin and hyperpigmentation in the fall and winter months. Skin can tend to be more sensitive in the winter months as well because it's cold and dry outside. Let’s look at some of the most popular fall and winter treatments you can add on in your practice now.
High-Ticket Fall Treatments
Enzyme Facials and Dermaplaning:
This is a great way to exfoliate and rejuvenate the skin after summer.
A great way to upsell this treatment is to include additional services like LED light therapy or a hydrating mask.
Advanced Chemical Peels:
Fall is the perfect time to correct sun damage and use stronger peels because your clients are not going to be out in the sun as much and we have shorter days.
A series of peels is going to get your client their best results and it’s also going to bring more revenue into your business.
Glycolic, Lactic, Mandelic, TCA, Jessner’s, VI Peels are a few great ones to do this time of year.
Hydrating Infusions:
Targeting post-summer dehydration with luxurious hydrating treatments is a great idea.
Pairing it with an Oxygen Therapy Facial will yield great results and be a great add on or facial by itself. The portable oxygen facial machine is a great add on for clients. It infuses oxygen and nourishing serums in the skin, leaving it plump and hydrated.
Microcurrent Facials:
Perfect for lifting and firming the skin during the colder months. You can see results after one treatment but a series is always best.
This could be an add on or a facial by itself as well. Offer a package of 4-6 treatment packages for great results.
Upselling Your Luxury Facial with Add-Ons:
Dermaplanning
Eye and Lip Treatments
Lymphatic Drainage
Gua Sha or Cupping Therapy
Advanced LED Therapy
For Medical Accounts/Aestheticians:
Microneedling:
You can use hyaluronic acid in the winter months for great results to infuse and hydrate the skin.
Make sure your client is using a good antioxidant serum as well in their take home products to protect their skin against the elements.
Put together a post procedure skincare kit and include it in with pricing for their series of microneedling sessions.
IPL/Lasers:
These are great to do in the fall/winter because your clients are more likely to be out of the sun.
Add in a post procedure skin care regimen with their cost of IPL sessions for best results.
Below are some great packages you could put together for the fall and winter months.
Seasonal Skincare Packages:
Winter Glow Package: Create a package that includes a series of hydrating facials, peels, and LED therapy sessions designed to keep the skin glowing and hydrated throughout the winter.
Skin Renewal Series: Offer a series of treatments (e.g., three or four sessions) at a premium price that includes customized peels, microneedling, and LED therapy to rejuvenate the skin over the fall and winter months.
Ultimate Winter Skin Rescue Package
Package Includes:
A series of 4 customized hydrating facials with enzyme or mild chemical peels.
2 microneedling/microcurrent/oxygen sessions with hyaluronic acid infusion.
LED light therapy as an add-on to each treatment.
A take-home skincare kit with a hydrating mask, serum, and moisturizer.
Benefits: This package is designed to deeply hydrate, rejuvenate, and protect the skin during the harsh winter months, ensuring a glowing complexion despite the cold weather.
Marketing: Promote as a comprehensive skin renewal and hydration solution for the winter season.
Always package together an at-Home Skincare Kit:
Customized Skincare Kits: Create high-end, skincare kits that clients can use between their treatments. Include premium products like hydrating masks, serums, and moisturizers. Offer these kits as a high-ticket add-on or a standalone purchase.
Exclusive 20-25 members only –VIP Treatment Packages:
VIP Seasonal Membership Program: Create a VIP membership program where clients pay a premium fee for monthly treatments, exclusive discounts, and first access to new services. Offer limited-time, exclusive seasonal treatments that are only available during the fall and winter months. These could include specialized facials or peels that address common winter skin issues.
Don’t forget to Market Your Seasonal Treatments
Promote these treatments on your social media, website and in your spa.
Create urgency and exclusivity around seasonal offerings especially if you decide to offer a VIP program/packages.
Encourage your clients to pre-book for the entire season to ensure consistent revenue and that they have their spot saved.
My quote for you: “Always deliver more than expected.” Larry Page, co-founder of Google.
Let me know what you think about the VIP Seasonal Promo idea. I would love to hear your thoughts about upcoming content you would like to see in my blog and podcast. Send me a message and let me know. I would love it if you left a review and shared it with your favorite estheticians.
I hope you have an amazing rest of your week. Follow me on instagram for more tips in the treatment room! I will see you next week.
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P.S. If you’re looking for more specific customized advice for your skincare business. Schedule a 1:1 Coaching Call with me here- https://stan.store/amberboone/p/book-a-11-call-with-me-x6ysc